2023年6月英语六级阅读理解练习

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1.2023年6月英语六级阅读理解练习篇一

　　To understand the marketing concept, ii is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

　　Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzing r.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

　　This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

　　1.The marketing concept discussed in the passage is, in essence_________.

　　A) a form of persuasive salesmanship

　　B) the customer-centred approach

　　C) making goods available for purchase

　　D) the practice of turning goods into money

　　2.What was the main concern of industrialists before the marketing concept was widely accepted?

　　A) The needs of the market.

　　B) The preferences of the dealer,

　　C) The efficiency of production.

　　D) The satisfaction of the user.

　　3.According to the passage, "to move as much of these goods as possible"(Line 3, Para.l} means________.

　　A) to redesign these goods for large-scale production

　　H) to transport goods as efficiently as possible

　　C) to sell the largest possible amount of goods

　　D) to dispose of these goods in large quantities

　　4.What does the restoration of the Classic Coke best illustrate?

　　A) Products must be designed to suit the taste of the consumer.

　　B) Consumers with conservative tastes are often difficult to please.

　　C) It takes time for a new product to be accepted by the public.

　　D) Traditional goods have a stronger appeal to the majority of people.

　　5.In discussing the marketing concept, the author focuses on_______________.

　　A) its social impact

　　B) its theoretical basis

　　C) its possible consequence

　　D) its main characteristic

2.2023年6月英语六级阅读理解练习篇二

　　Campus Life

　　An apple for the teacher american schoolchildren occasionally present an apple to the teacher.Obviously the custom contains an element of bribery1 — you offer sweet fruit to authority figures to “sweeten”2 their disposition3 .In schoolchildren’s case, the apple is offered to make their grades more favorable. Therefore, the apple has more or less acquired a corrosive4 reputation and maybe for this reason, in slang english“ to applepolish ”means“ to flatter or fawn”and an applepolisher is a flatterer.

　　But the custom might also be explained as a fair payment for the teacher’s instruction. In the early days of public education, school teachers were not always salaried. often they would be paid in goods and services, offered by either the school, or the pupils or the parents.. .. therefore, the occasional gift of an apple for the teacher in today’s classroom should be a welcome reminder of the era when education was one -to-one and when teaching meant enlightening the students rather than identifying their rankings.

　　Caps and gowns

　　For students, the most exciting moment may be the graduation ceremony5: parents, relatives and friends are invited to the ceremony; all the graduates are wearing black square flat caps and gowns. they all await the president to announce in the end,“now, please move your tassels from right to left. ”

　　The caps and gowns worn by high school and college graduates today are survivors of the everyday dress worn by members of the academic community in medieval europe. The majority of scholars in the middle ages6 were churchmen, or soon to become so, and their dress was often strictly regulated by the universities where they taught and studied. The standard clerical dress throughout europe was the long black cope. The original preference for black was changed in the thirteenth and fourteenth centuries, as such colors as red, violet and purple came into fashion; but by the renaissance black was back, as the color black symbolized simple and plain, or austere way of life in the sixteenth century. With few exceptions, modern universities keep that ceremonial austerity.

　　The origin of the square flat cap, or mortarboard7 , is obscure, though it probably derives from the medieval biretta . Such a tufted square cap is considered the badge of the 024 mastership , and is later adopted by undergraduates and schoolboys. The term mortarboard does not appear in english until the 1850 s. The tassel that graduates transfer from one side to another as a signal of their elevation is an outgrowth of the medieval tuft. The tuft still appears on the modern biretta, worn by bishops throughout the church of rome.

　　阅读自测

　　Ⅰ.true o r false :

　　1.nowadays, american pupils always offer an apple to the teacher in order to get a better grade.

　　2.in the early days of public education, schoolteachers were paid in money.

　　3.in america, the caps and gowns are only adopted by college graduates during graduation ceremonies.

　　4.before the renaissance, the standard clerical dress was black.

　　5.the biretta was considered the mark of scholarship.

　　6.that the graduates move the tassel from one side to the other is a signal of elevation.

　　Ⅱ.questions :

　　1.according to the passage, when you say somebody is an apple polisher, what do you really mean by saying that?

　　2.for students, when is the most exciting moment?

　　3.after graduation, which side should you put your tassel, right or left?

3.2023年6月英语六级阅读理解练习篇三

　　Every year television stations receive hundreds of complaints about the loudness of advertisements. However. federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive. no difference exists in the peak sound level of ads and programming. Given this information. whydo commercials sound so loud?

　　The sensation of sound involves a variety of factors in addition to its peak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.

　　Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds. advertisers filter out any noises that may drown out the primary message. In addition, the human voice hasmore auditory (听觉的) impact in che middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the scr ipt so that lots of consonants(辅音) are used, because people are more aware of consonants than vowel (元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming. a dramatic change in sound quality draws viewer attention. For example. notice how many commercials begin with a cheerful song of some type.

　　The attention-getting property of commercials can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However. when a commercial comes on.their attention is immediately drawn to it because of its dramatic sound quality.1. According to the passage, the maximum intensity of sound coming from commercials________.

　　A) does not exceed that of programs

　　B) is greater than that of programs

　　C) varies over a large range than that of programs

　　D) is less than that of programs

　　2. Commercials create che sensation of loudness because____________________.

　　A) TV stations always operate at the highest sound levels

　　B) their sound levels are kept around peak levels

　　C) their sound levels are kept in the middle frequency ranges

　　D) unlike regular programs their intensity of sound varies over a wide range

　　3. Many commercials begin with a cheerful song of some kind because_________________.

　　A) pop songs attract viewer attention

　　B) it can increase their loudness