相关推荐:
>>>2017年考研现场确认时间及地点汇总
>>>全国各地2017年考研报考点汇总
>>>2017年考研时间、研究生考试时间安排
>>>2017年考研大纲下载及解析汇总
>>>2017年全国硕士研究生招生简章专题
新东方网校推荐:2017年考研政治、英语、数学课程!!点击进入免费试听>>
Applicants prefer rankings, but the school for them most part do not. European schools, in particular, argue that rankings are misleading as they may use a narrow range of often-inappropriate measures which fail to reveal the true competence of unique programs. Several schools have contested and boycotted league tables. Nevertheless, the number of business schools which participate in rankings is actually growing, in part because rankings tell potential customers what they need to know. Since business schools must market to applicants as if they were consumers, most take rankings seriously.___________________________________45____________________________________
A ranking is just one factor that underpins the success of schools and MBA programs. The programs must not only rank highly, they must also be known. Schools want their programs---and graduates want their degrees ---to receive instant recognition and respect. Until recently, prominence has been largely overlooked in the assessment of MBA programs, but the Internet now provides another channel of communication and reputation for schools and their market.
The MBA is the principal product in the most market-oriented sector of higher education. Given the globalization of business, increased communication, and the ability to deliver content to individuals wherever they are, the complexity and competitiveness of this pioneering educational marketplace can only increase.
Passage 6
Directions:You are going to read a list of headings and a about U.S. firms participating global competition. Choose the most suitable heading from the list A-F for each numbered paragraph (41-45).The first and last paragraphs of the are not numbered. There are two extra headings which you do not need to use. Mark your answers on ANSWER SHEET l. (10 points)
A) Entering international markets
B) Satisfying global customers
C) Lowering prices by manufacturing overseas
D) Facing threats of global markets
E) Recognizing the constraints of global markets
F) Being better than competition
G) Coordinating marketing activities
We live in an increasingly interdependent world, and perhaps someday we will live in a “world without borders”, to borrow from the title of a provocative book of 1970s. Globalization is of great significance to both poor and rich nations, since competition now spans beyond borders.
_____________________________41__________________________________________
“The world is too much with us,” said Wordsworth. That could be the main complaint of many U.S. businesses that see themselves threatened by increases in imported goods. Imports were only 1 percent of the U.S. gross national products (GNP) in 1954; they were 6 percent of GNP in 1964 and 10 percent in 1984. The interdependence suggested by such terms as global village and world economy is being recognized by business managers. Therefore, many more U.S. firms, whether they like it or not, will be forced to become part of world markets and global competition. Meanwhile, other nations such as Japan and Germany have had open economies for some time. Their firms are more accustomed to selling in international markets. Hence, U.S. firms have some catching up to do to compete effectively and gain market share in world markets.
______________________________42_____________________________________
To compete in world markets, firms must have an in depth understanding of customers’ needs. If customers needs differ dramatically across countries and regions, a company must consider how to adapt its products and various elements of the marketing mix to customer needs. If prices must be lowered, the company needs to consider how to design a product to lower manufacturing costs and decide whether to manufacture the product at home or overseas to achieve lower cost. A well-articulated distribution and logistics system is needed to make goods and services available at the point of sale in sufficient quantities. Firms also need to develop global customer database and information systems to understand and respond to customer needs and purchasing decisions.
2017考研英语一新题型密押模拟题(五).doc正在阅读:
2017考研英语一新题型密押模拟题(五)06-06
运动会广播稿范文200字[精选7篇]08-23
老师,我爱你作文900字01-11
汽车广告策划书模板02-24
2021年西藏拉萨初级会计职称成绩查询时间:6月15日前公布10-15
有关春节见闻的作文200字10-31
[2020年安徽一级消防工程师成绩公布名单]2020年安徽一级消防工程师成绩公布时间10-14
2021年重庆黔江中考语文真题及答案(B卷)(Word版)08-02
2017年广东单证员考试报名时间:3月10日至5月20日11-24
游阿坝羌族古寨作文600字05-15