【#课件# 导语】The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Marketing Research ppt课件内容预览:Marketing Research6M:100 Research RequirementMarketing Research: Definition and UsesMarketing Research ProcessMarketing ResearchUses of Marketing ResearchUses of Marketing Research in marketing decision support systemsStep 1: Formulate the ProblemGood problem definition:helps avoid collecting information that is superfluous to projecthelps you collect enough information to adequately analyze the problemallows you to write a detailed report that resolve issueshelp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to genMarketing Research lp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to generate hypothesesDescriptive Research:research that studies how ofte.
课件关键字:Marketing Research ,Marketing
经管类课件:Marketing Research.doc正在阅读:
2017年司法考试(卷四)案例分析冲刺试题及答案六10-07
广东2019年7月证券从业资格考试准考证打印时间:7月1日-7日04-16
2021年河北邯郸初中毕业与升学理科实验操作考试圆满结束考生人数为32447人07-19
2016下半年河南教师资格证考试科目03-05