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University Students’ Pursuit of Famous Brand
Brand plays a very important role in our college life,
“What brand are your shoes?Nike”,“Today, Jane and I went downtown to buy a Erke brand clothes,we are very happy”and so on,This topic is a common phenomenon in the campus.
The discussion of brand is an interesting thing in our spare time.Here are a few examples,First, my friends often ask some questions about brand, Second, I often heard some of the brand topic During class break.Third, I often see some students wearing fashionable on campus,This culture has become a scenery of the campus/It enriches the campus life
As a matter of fact,In fact, it also has some negative effects, Some college students family condition is not very good,They spend a lot of money buying expensive and famous brand in order to satisfy their vanity,in my opinion,We should (rationally) deal with /treat the famous brand with wisdom,I think this attitude not only is filial piety to parents but also is to respect the parents of labor
University Students’ Pursuit of Famous Brands
“What perfumes are you wearing?” “Aren’t your shoes Nike’s latest release?” “I like the Mickey bag you bought yesterday。” “I hear the Jack & Jones store is on sale this week. Do you wanna come along?” Don’t feel surprised if you hear them coming out of the mouth of college students. It’s quite common to hear and see college students swapping information about the brands they like and the products they use. In fact, discussions about brand names have become one of the college students’ favourite pastimes. They learn about the latest fashion from each other, exchange tips about when and where to get the item, and buy it at their earliest convenience. “Keeping up with the Joneses” is their conviction – “If the Joneses have it, how could I have not?”
About this current mindset of the college students, many people may hasten to show their disapproval. They’ll probably take it to be a reflection of the students’ vanity and superficiality. And they may lecture them on the virtue of being thrifty。
However, I beg to differ. For one thing, name-brand products are usually quality products. As such, they are something beautiful, endurable, and reliable. “The love of beauty is common to all,” goes the proverb; therefore, there’s nothing to blame about the pursuit of famous brands. For the other, college students are old enough to make their own decisions. Likewise, they must abide by the consequences if they make an ill-advised one. If they let their pursuit of brands eat into their budget for other more important issues, they should be able to correct their mistakes and keep everything in moderation. So this becomes no other than a good chance to learn management, isn’t it?
Students’ Pursuit for Famous Brands
Nowadays many college students like to pursue famous brands. From clothes to mobile phones, even study articles like electronic dictionaries and pens, they are inclined to buy famous brands.
Moreover, many students from poor families begin to follow this consumption trend as well. This phenomenon has aroused wide attention.
The following reasons can account for college students’ preference for famous brands.
Above all, in many college students’ eyes, a famous brand is a symbol of sophistication and taste. They expect others to admire their high class and good taste.
What’s more, in modern society, famous brands to some extent are equal to fashion, which has a great attraction to young college students.
Besides, parents’ spoiling their children helps form their bad consumption habit.
As far as I am concerned, it is irrational for college students to pursue famous brands.
After all, most of famous brands are far beyond their consumption ability.
Besides, it is not famous brands but a person’s noble character that really makes him high class.
Therefore, college students should attach more importance to cultivating a good character rather than pursuing famous brands.
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