The PEST analysis of the advertising industry in the UK The UK's major advertising media are television, radio, newspapers, magazines, movies, outdoor advertising, and transportation of the advertising overall style is humorous, implicative, embodies the spirit of British tradition. Britain is one of the most economically developed countries in the world, and London is also one of the three major advertising center in the world, this is because the British in the process of development, after many times of economic boom, to the advertising industry has brought many opportunities for development. P - political factors The UK is a unitary, a constitutional monarchy democracy, its government system, known as the Westminster system) directly influenced many other countries of the political system, including Canada, India, Australia and Jamaica commonwealth member states. Outdoor advertising is controlled by local government in Britain. E - economic factors From the point of classified advertising, cinema and television advertising expression is most "grab an eye". Compared with the same period last year, the British such advertising revenue surged 25.5%. And outdoor advertising into second place but also prominent, revenue increased 17.7% in the second quarter. Internet advertising is not far behind, in the second quarter increased by 16.3% than the same period in 2009. S - social factors Most can show the social phenomenon and to the people's mentality is one of the ads. Want to understand a culture of multiple level, from advertising, can yet be regarded as a kind of practical and basic method. Britain is located in the northwest of continental Europe, by the English channel, Celtic sea, Irish sea and surrounded by the Atlantic ocean, is an island. It is classical solemn and full of modern flavor, because have large colonies in history, once known as the "day not fall empire". T - technological factors Britain's advanced science and technology, developed, leading the world trend. The Internet developed is conducive to the development of the advertising industry. The UK is a generally a strong scientific research strength of the country, the scientific research and development has maintained a high level. . The aerospace field, electronics, pharmaceutical and chemical field, biomedical technology led the world. 本文来源：https://www.wddqw.com/doc/e55f802dbe1e650e52ea99ce.html