IQIYI , the video industry leader in China. On April 22, 2010, officially launched, adhering to the "please enjoy quality" brand slogan, actively promote the product, technology, content, marketing, such as all-round innovation, to provide users with rich professional video, high-definition, fluent experience, committed to let people equality, is convenient to obtain more and better video. As of July 2015, iQIYI has successfully built including electricity, game, movie tickets and other business service, connect people and video business ecosystem, led video website business model diversification. IQIYI quality, youth, fashion brand essence, from China's vast young user groups. IQIYI make movies, TV shows, variety, anime, more than 10 types of China's largest copyrighted video content library, and through the strategy of "iQIYI product" continue to push, let "pure web content" in all categories in the true sense, high quality. At the same time, as subscribers in China's largest video sites, iQIYI advocate "new" light luxury VIP member concept, advocating the pursuit of high quality life details, insisting on the mass of our VIP member with exclusive fine content, audio-visual experience to the extreme, as well as the unique offline membership service. IQIYI in 2014, was the first to establish a couplet on a global scale based on search and video data to understand human behavior of video - iQIYI brain, brain with large data content production, production, operation and consumption. And through the strong ability of cloud computing, as well as the bandwidth of the reserves, leading industry and the world's large video distribution network, to provide users with better video services. In the new era of experience marketing dual-core drive technology and content, iQIYI creatively put forward the "iJOY yue at marketing" customer service values and methodology. Through touch screen more, creative content, technology optimization, participation, make purchases, such as path increase ROI, let the customer enjoy the innovative marketing brings success and happiness. To diversify in the future, iQIYI reserves, personalized product experience, the content of the customization marketing services continue to power, led video revolutionary experience. Improved the ability to connect people and services, better change people's life. The LOGO concept IQIYI logo design concept is "iQIYI, screen life" to "screen" as the core of visual elements, based on the development trend of the ubiquitous "screen", fully reflects more unity and interaction characteristics of the network video screen. Jump out of the play button, figurative expression clear now in the purport to full screen time leader's intentions. Full screen time, the media and the user is not a simple pass by, but the real respect user needs, giving users choose and discourse right, based on the interaction, communication, love, on the basis of information content services. "Love", is "love", is the insight into the user needs, let the user the mission of yue enjoys the video quality and service; "Love", is "love", expecting to products, content, service win customers, build brand user identity; Amplification of the I, fully embody the respect for the individual user (I), interactive features (Interaction) and innovative (Innovation). Brand concept IQIYI brand concept as "yue on quality", in English: "Always Fun, Always Fine". "Please enjoy quality" four word accurately expressed iQIYI high quality business philosophy. As the first domestic company generously for genuine iQIYI hd video playback platform, from the smooth attend experience, high-definition visual effects, good sharing feelings, and other aspects will be "quality" supremely well, meet user the life pursuit of "yue premium quality". Launched the brand concept, reflecting the iQIYI for users and advertisers two-sided attaches great importance to, means that in the video industry, both user requirements and customer needs, will be met from a higher quality level. To the user, the primary "video browsing" stage will be replaced by "video appreciation" stage, for the customer, based on the large "please enjoy quality" of the user, iQIYI will create high quality video marketing platform, video ads on the precision is expected to improve, to maximize appear on video website marketing value. Network video steps in the development of China soon, to improve the user experience and to meet the demand of marketing and lots more. Any want to achievement of the company, must be unbelievable to keep user attention and respect, and continuously improve marketing value of advertisers. IQIYI will go all out for this, to ensure that users and advertisers can really "yue premium quality". 本文来源：https://www.wddqw.com/doc/f30bf700925f804d2b160b4e767f5acfa1c783a3.html