Pricing Strategy
1.the product itself: the cost of producing plus your expecting profit
2.similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.
3.target customer: Whether they are wealthy or not? Can they afford the price?
Ex: How to ensure that price levels for new products are set appropriately?
○1 The first problem is who your target customers are. Their income, occupation, preference.
○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.
○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.
正在阅读:
2017年BEC商务英语高级口语模拟辅导:PricingStrategy12-31
2017年6月24日江西抚州市遴选公务员考试真题及答案(Word版)11-16
信用社安全自查报告:信用社情况自查报告12-01
[2017年考研英语一完型填空全文翻译]2017年考研英语完型填空专项练习一05-01
广东中考成绩什么时候出来2021,2021湖北武汉什么时候中考07-03
中考志愿服从调剂是什么意思:中考志愿调剂是什么意思07-21
那一次我很内疚作文01-29