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职业道德_诚信

Write an essay of 160-200 words based on the following drawing. In your essay, you should:
1) describe the drawing briefly,
2) explain its intended meaning, and then
3) give your comments.
You should write on ANSWER SHEET 2.
范文:
The picture describes an increasingly common scenario in today's world. An employee quits her previous job and carries the company's confidential commercial information to her new position, which quite angers her former boss. Meanwhile, the employee herself is ignorant of her misbehavior, but only indulges in the happiness of a better career development.
I would like to begin the discussion by relating the background of this phenomenon. As China has experienced, and is experiencing, a prosperous economic boom with numerous companies mushrooming, people start to throw away the deep-rooted thought that one should keep a single job as a life-long pursuit. Instead, job hopping has become as common as daily meals. A series of problems thus emerge, including how employees stick to their occupational discipline to keep secrets of different organizations. Some people are offered a new position merely for the much intelligence they command, while others might reveal confidential information unconsciously. Their behavior leads to unfair competition and damage the otherwise well-functioning economic order.
In my point of view, for one thing, all employees need to be instilled with honesty and loyalty. Honesty records should be established to evaluate employees' credibility. For another, therefore should be interferences from relevant laws and regulations in order to chastise those whose telltale action results in great harm.
译文:
这幅图描绘了在当今世界一个越来越普遍的现象。一个职员辞掉了她先前的工作,带着那个公司的商业机密去了她的新岗位,这使她的前一个老板颇为生气。同时,这个职员却并没有意识到她的不端行为,而是沉浸在得到一个更好的职业发展的快乐中。
我想以这个现象的背景来开始我的讨论。中国已经经历了、而且正在经历一个繁荣的经济发展,许多公司如雨后春笋般拔地而起。而人们也抛弃了过去那种一生只做一份工作的根深蒂固的观念,更换工作变得像家常便饭一样普通。于是也出现了一系列的问题,包括员工们如何坚持职业道德、保守机构秘密等。一些人得到新的工作仅仅是因为他们掌握了很多情报,另一些人也许在无意识中就泄露了机密信息。这两种行为都会导致不公平的竞争、并且严重影响经济秩序的良好运行。
我认为,一方面,所有的员工们应该意识到诚信、忠诚这些品质的重要性。应该通过建立诚信纪录来评估员工的可信度。另一方面,我们呼吁相关法律法规对此进行干预,以便惩罚那些由于泄密而导致严重损失的人。
闪光词汇及词组:
confidential: adj. 秘密的,机密的
misbehavior: n. 品行不端
indulge in: 沉湎于
mushroom: v. 迅速发展
deep-rooted: adj. 根深蒂固的
stick to: 坚持
unconsciously: adv. 无意识地
well-functioning: adj. 运行良好的
be instilled with: 被灌输......
loyalty: n. 忠诚
credibility: n. 可信度
interference: n. 干涉、干预
chastise: v. 严惩、惩罚
telltale: adj. 泄密的
万能句型:
The picture describes an increasingly common scenario in today's world.
I would like to begin the discussion by...
A series of problems thus emerge, including...
职业道德_美丽的

Directions:
Study the following set of pictures carefully and write an essay in no less than 150 words.
Your essay must be written clearly on ANSWER SHEET 2.
Your essay should cover all the information provided and meet the requirements below:
1. Write out the message conveyed by the cartoon.
2. Give your comments.
真题分析:
本题是考研短文作文中采用漫画来作为试题的第一次尝试。图中一只母鸡在高唱产品,但是我们看一看其会不禁哑然失笑,因为所谓的“”只不过的它的本分。漫画形象生动了反映了当今社会上一个普遍而又奇怪的现象,也就是商家故意混淆“吹嘘”和“分内事”之间的关系,从而误导消费者。
本题的难点在于考生需要从大量的文字信息中找到中心思想。这里的一大忌讳就是盲目翻译打油诗和母鸡的,因为这不仅会占用很多字数,而且不伦不类的翻译还会降低文章的质量。这就进一步说明了在写作图画作文的时候,抓住中心思想、提炼观点才是关键。
思路拓展:
职业道德问题也是中国的经济和社会发展中一个值得人们长期关注的关键问题之一。在市场经济大潮中,许多人在利益的驱使下纷纷都失去了道德和理智,以假冒伪劣产品和劣质的服务来欺瞒消费者,损害消费者的利益。相关话题还包括近年来社会上大力抨击的商业欺诈问题,以及努力倡导“诚信”原则等。相关的领域几乎可以囊括各行各业,包括工业制造业、商业、教育、医药、娱乐界等等热门行业和产业。考生应该注意在平时搜集相关资料,做到举一反三。

范文:
The cartoon presents a hen singing proudly about her promise of producing good-quality eggs. However, a quick glance at her words reveals ironically that the so-called “promise”—round eggs composed of the three necessary parts of shell, white and yolk—is, as a matter of fact, what a hen is supposed to produce.
The hen mirrors a phenomenon that permeates our society, that is, businesses utilize the basic features of their products and services as the selling points for their advertisement campaigns. These “beautiful promises” tend to shape a false impression in the consumers’ mind that the products and services are of extraordinary characteristics. In this sense, the promise of one’s own responsibility is like a method of cheating, and is quite against professional morals, although there is no evidence of dishonesty if the words are examined literally.
In my point of view, other than promising what one should do, the secret for business success is to have the consumers understand what extra advantages they would be provided with. Such an initiative can push businesses to conduct profound research, dedicate themselves to innovation, and concentrate on quality improvement and perfection, thus leading to healthy industry development and positive social effects. Consequently, businesses themselves are surely to benefit more from a wholesome market environment.
译文:
这幅漫画显示了一只母鸡正在骄傲地高歌其生产的优质鸡蛋。可是瞥一眼她说的话,我们就能发现所谓的“”—即下蛋不见棱角,保证蛋皮、蛋清和蛋黄—其实是任何母鸡应该做的事情。
这只母鸡反映了现在社会上普遍存在的一个典型现象,即一些商家在广告中故意用产品和服务的基本特征来作为宣传的噱头。这些“美丽的”给消费者们造成了虚假的印象,使他们认为面对着的产品和服务拥有一些非凡的特点。从这个意义上来说,对于自己本该履行的责任的就好像商业欺骗,违反了职业道德,尽管从字面上来说没有欺诈的痕迹。
我认为,商业成功的秘密不在于做自己应该做的事情,而是应该让消费者得到额外的好处。这会促使企业加大和深入研究工作、致力于创新、关注产品质量的提高和完善,从而取得健康的产业发展和积极的社会效应。商家自身也会因此从一个更加健康的市场环境中得到更多的好处。
闪光词汇及词组:
so-called: 所谓的
as a matter of fact: 实际上
utilize: v. 利用
selling points: adj. 卖点
tend to: 易于,倾向于
in this sense: 在这个意义上,
万能句型:
The cartoon presents…
However, a quick glance at … reveals ironically that…
… mirrors a phenomenon that permeates our society, that is…
In my point of view…Consequently …
职业道德_虚假广告和推销

Write an essay of 160-200 words based on the following drawing. In your essay, you should:
1) describe the drawing briefly,
2) explain its intended meaning, and then
3) state your point of view.
You should write on ANSWER SHEET 2.
范文:
A first glance at this cartoon tells us that a matchmaker is attempting to create a crush between a man and a woman. But the veil on the head of the bride-to-be covers the fact that she is old and ugly, quite opposite to what the matchmaker is advertising. The picture further points out that the matchmaker symbolizes false advertisements and the woman low-quality products.
The cartoon subtly reveals a phenomenon frequently happening in our society—the false commercial advertising and promotion. Their emergence firstly owes to the negative effect of a growing market economy which emphasizes competition. Economic loser fail to learn the lesson in retrospect, and dedicate themselves to cheating customers instead of improving the quality of products and services. False advertisement, seems to be most convenient to attract clients and increase profit in the short run.
However, false advertising can greatly endanger individuals and the whole society. In the long run businesses may damage their own images by fake propaganda, which hurts consumer confidence. As the Chinese saying goes, “those who play fire are bound to get burned”, it is only by genuine advertisement and qualified products that an enterprise can prosper.
译文:
第一眼看这幅图时,我们看到的是一个媒婆正在努力让一对男女互相产生好感。但是我们很快就可以发现这个即将成为新娘的女人并不像媒婆说的那样好,而是又老又丑。这幅图进一步指出了这个媒婆象征了虚假广告,而女人象征了伪劣产品。
这幅图指出了我们的社会中一个经常发生的现象——虚假的广告和推销。这种现象的出现部分是由于在市场经济迅速发展中,过于强调竞争而带来了一些负面效果。一些经济竞争的失败者们没有反思教训,反而尽力去欺骗消费者、不去提高产品和服务的质量。虚假广告在这个时候看起来是吸引消费者、在短期内增加利润的最便利的方法。
但是,我们不可以忽视虚假广告会给消费者以及全社会利益带来极大的损害。此外,虚假的广告宣传伤害了消费者的信心,因此在长期看来会损害企业自身的形象。总的来说,正如一句中国古语所云:“玩火者*”,只有企业通过真实的广告和高质量的产品才能繁荣发展。
闪光词汇及词组:
matchmaker: n. 媒人,媒婆
crush: n. 好感
false: adj. 虚假的
retrospect: n. 回顾
in the short run: 短期内
in the long run: 长期内
negligible: adj. 可以忽略的,不予重视的
endanger: v. 危及
in a word: 总的来说
genuine: adj. 真实的
万能句型:
A first glance at this cartoon tells us that… The picture further points out that…
The cartoon subtly reveals a phenomenon frequently happening in our society—
Its emergence firstly owes to
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