English name: Danny Chinese name: (Pinyin) Li Hong Student ID: 1620174240 Class number:11 How language affects cross-border E-commerce There is no doubt about the importance of language to cross-border e-commerce. The first step to contact international customers is to do business in their native language. According to consumers' buying habits, customers are more inclined to buy products on platforms established in their own language, even if they know English. Of course, most shopping platforms have local language shopping websites. The most common non English languages are Spanish, Korean, Japanese, French and Chinese. In order to facilitate the communication between people in different languages, many countries will have a second language. In order to reduce the influence of language on trade, the following methods have been developed First, cross border e-commerce will reduce trade barriers by establishing multilingual websites. For example, the homepage, marketing and brand pages and product information pages can be translated in multiple languages, while some non core pages can be translated in one language. Second, processing language display is also a good choice for cross-border e-commerce. Guide visitors to web pages or create versions of sites and locations by using information in the default language. Third, localization of web pages. Renting web translation services to translate web pages, you can also use automatic translation and page maintenance, such as idiom technology. I think Dell has done a good job in this respect. After entering China, Dell has adopted the localization strategy. Some marketing and brand pages and product information pages are in Chinese. Its interface can also be set by default language to switch between Chinese and English to let customers choose their preferred language. 语言如何影响跨境电商 语言对跨境电商的重要性是毋庸置疑的，接触国际用客户的第一步就是用他们的母语做生意。根据消费者的购买习惯，顾客更倾向于在以自己的语言建立的平台上购买产品，即使他们懂英语。当然，大部分的购物平台都是有当地语言的购物网站. 最常见的非英语语言的主要有西班牙语、韩语、日语、法语、汉语，而为了方便不同语言的人之间的交流，许多国家会有第二语言。为了减少语言对贸易的影响，于是产生了以下几种方法 第一， 跨境电商会通过建立多语言网站来减少贸易障碍。比如，可以把主页、营销和品牌页面以及产品信息页用多种语言进行翻译，而将一些非核心的页面用一种语言进行翻译第二， 处理语言显示也是跨境电商很好的选择。通过使用默认语言的信息，引导访问者浏览网页或者创建站点和位置不同的版本。 第三， 网页本地化。租用网页翻译服务来对网页进行翻译，也可以使用自动化翻译和页面维护，比如，习语技术等。 我认为戴尔公司在这方面做得很好，戴尔进入中国后就采取本地化的策略，在一些营销和品牌页面上以及产品信息页上都用的是汉语。它的界面上也可以通过设置默认语言来切换中文和英文来让顾客选择他们喜欢的语言。 本文来源：https://www.wddqw.com/doc/4173af60d1d233d4b14e852458fb770bf68a3b9e.html