The Comparability of Valentine's Day of the Western Culture and Double-Seventh Day of the Chinese Traditional Festival Chapter One: Introduction Chapter Two: Name Sources 2.1 The Double seventh Festival origin of the name 2.2 Valentine's Day origin of the name 2.3 Nickname Summary of the Double seventh Festival 2.4 Nickname Summary of Valentine's Day Chapter Three: Folk Legend and Festival Customs 3.1 The Double seventh Festival Customs 3.2 Valentine's Day Customs Chapter Four: Specific Differences 4.1 Straightforward and conceal differences 4.2 The difference between material and spiritual 4.3 The difference between love and keepsake matter Conclusion Works Cited Beth Baker, 1999.9, Holidays and Anniversaries of the World, Detroit: Gale Research Jock Elliott, 2002, How Our Holiday Came To Be, Harry N. Abrams Susan K. Roll, 1995, Toward the Origins of the Valentine's Day, Kok Pharos [1]. 刘纯友. 中国传统节日习俗日渐兴起[J].乡镇论坛，2008.11 [2].Roger J.Robbicheau. 完美情人节[J].海外英语，2009，2 [3].王丹. 无中生有的情人节直销[J].今传媒，2009，8 [4].鲁颖.汉朝就有七夕节. 中国收藏， [5].娟子.七夕节在中国冷落[J].华人世界，2007，9 [6].李建立.《现代广告文化学》.北京.中国传媒大学出版社，2007年4月出版 [7].马力.中西“情人节”之探源和比较.西北大学.中国古代文学专业硕士毕业论文.2008年 [8].段宝林.中国情人节的立体思考.百色学院学报.2008年.01期 本文来源：https://www.wddqw.com/doc/722b015c915f804d2a16c15b.html