视频营销的方案 目录 一、目的·····································································································2 二、实行方式···························································································2 三、实行渠道···························································································2 (1)、内部渠道············································································2 (2)、外部渠道············································································3 四、预期效果···························································································3 五、结论·····································································································3 一、目的 制作含有企业产品和品牌等信息的视频,通过整合网络社会化媒体和传统电视媒体制定高性价比的传播策略,实施精准客户群体推广,实现客户从认知到消费行为的营销目的 二、实行方式 一是可以制作以最新的热门歌曲为背景音乐,配上情景图片和情景解说词,当用户搜索带有歌手和歌名的关键词时就可以搜索到相关的视频。这个时候要注意,视频的“标识”即关键词设立为“歌名、歌手、品牌名称、公司名称、泛关键词”。因为大量的用户搜索歌手和歌名,因此,该视频的访问量能很快上升。 二是可以制作热门电视剧或电影的视频,可以以热门电视剧或电影的剧情介绍,人物评论和视频片段为组合,制作有特色、有吸引力的视频,当然也可以插主题曲和热门音乐。同样的办法,视频的“标识”即关键词设立为“影视剧名、主演名、品牌名称、公司名称、泛关键词”。因为大量的用户搜索影视剧和主演,因此,该视频的访问量能很快上升。 三、实行渠道 (1).内部渠道 可以在医院醒目处位置放置液晶显示屏,专门用于医院宣传片、医院活动预告片、医院顾客术后风采片的播放。 (2).外部渠道 1.医院网站首页上医院宣传片、医院活动预告片、医院顾客术后风采片放置; 2.各大视频网站上及时上传医院宣传片、医院活动预告片、医院顾客术后风采片; 3.合作企业导入医院医院宣传片、医院活动预告片、医院顾客术后风采片的外链; 4.微信平台上及时更新医院宣传片、医院活动预告片、医院顾客术后风采片。 四、预期效果 视频访问量上升,一是医院的广告传播会加大,二是泛关键词的被搜索排名也会很快靠前,从而达到医院预期的宣传效果。 五、结论 医院宣传片、医院活动预告片、医院顾客术后风采片等视频虽然不是一个直接盈利的手段,但它能有效的提升医院的整体风貌形象,起到一种无形的资产价值。 本文来源:https://www.wddqw.com/doc/8bf315f15322aaea998fcc22bcd126fff7055d21.html