市场营销词汇大全

市场营销专业英语词汇表

需要:need 欲望want

需求:demand 产品:product

关系营销:relationship marketing 营销网:marketing network

生产观念:the production concept 产品观念:the product concept

相关群体:reference group 购买者角色:buying role

购买行为:buying behavior 认知需求:problem recognition

搜集信息:information search 组织者市场:orqanization market

派生需求:derived demand 缺乏弹性:inelastic demand

品牌策略:brand strategy 制造商品牌:manufactures brand

定价策略:pricing strategie 现金折扣:cash discount

数量折扣:quantity discount 功能折扣:functional discount

季节折扣:seasonal discount 新产品定价:new product pricing

产品组合定价:product-mix pricing 分销渠道:distribution channel

密集分销渠道:intensive distribution 选择性分销:selective distribution

独家分销:exclusive distribution 中间商品牌:intermediaries brand

批发商:whoksaler 零售商:retailer

百货公司:department store 超市:supermarket

便利店:convenience store 折扣店:discount store

促销组合:promotion mix 交流信息:communicating information

人员销售:personalo selling 广告策略advertising strateqie

公共关系public relation 营销调研:marketing research

产品策略:product strategie 产品组合:product mix

营销观念:the marketing concept 消费者市场consumer market

顾客满意:customer satisfaction 顾客总价值:total customer value

顾客总成本:total customer value 营销环境:marketing environment

营销信息系统:marketing information syste

市场细分策略:market segmentation startegie

目标市场策略:market tageting strategie

市场定位策略market positioning strategie

产品市场寿命周期;the product life cycle

销售观念:the selling/sales concept

社会营销观念:the societal marketing concept

宏观营销环境:macro-marketing environment

消费者行为模式:model of consumer behavior

价值,成本和满意 :value,cost,andsatisfaction

交换和交易exchange and transaction

营销者和预期顾客 :marketers and prospect

市场营销观念:marketing management philosophy

A

A. C. Nielson 尼尔森市场研究公司

absorption of costs 成本分配

accesibility 可进入性

accessory equipment markets 附属设备市场

account management policies 客户管理策略

Acer 宏基

acquisition new-product development strategy 新产品开发收购战略

activity-based costing 以活动为基础的成本系统

adaptability 适应性

adaptation to market variations 适应市场变化

adaptive positioning 适应性定位

additions to existing product lines 现有产品线的增加

adequate size 准确的大小/足够的规模

administered vertical marketing systems 管理式垂直营销系统

administrative relationships 管理关系

adopter categories 采购者的类型

adoption process 采购过程

advertising and market segmentation 广告与市场细

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