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雅思阅读:Hustling spires
A psychological leap is needed—both in British academia and in
Westminster
EMO OF FRIESLAND was Oxford's first recorded foreign student, and since
1190 they have kept pouring in. Both sides have benefited: Britain's
universities, economy and culture have been enriched, and foreign scholars have
been privileged to mix with the best. In recent years foreigners' higher fees
have helped to keep increasingly hard-pressed institutions solvent.
Now, as rich-world students become more adventurous, and prosperous
emerging countries churn out would-be undergraduates faster than good university
places, the market in international higher education is booming. The number of
students enrolled outside their home country has roughly trebled since 1980, on
OECD figures. Britain is a world leader in this market, second only to
America.
But the business is changing. In addition to the traditional Anglophone
competitors for foreign students, many continental European places now teach in
English. Countries that once consumed international education now provide it:
Singapore is well on its way to becoming a regional hub. Universities (including
British ones) are setting up campuses across borders. In short, students have
more choice than ever; they are less likely to tolerate being fee fodder to
subsidise Britons' education just because a brochure boasts an ancient-looking
crest.
To flourish, British universities and their political masters must make a
host of small changes and one huge one. The former mostly involve marketing.
There is remarkably little differentiation now: Oxbridge colleges and former
polytechnics all seem to have the same blurbs, which can lead foreign students
to think they have been sold a pup. Too many universities think their job is
done after the last exam: in fact forging strong alumni networks overseas is
good for recruitment, good for ex-students and good for their alma maters' bank
balances.
A geographic bias must be corrected too. China has been the big story, its
students flooding Western campuses. Britain targeted that market well. But as
that one-child country ages, India is the place to go for. Britain is belatedly
trying to fix a change to the visa regime that angered many Indian students in
particular by appearing to lump them in with subcontinental terrorists. There is
talk of British universities teaming up with Indian ones. But more could be
done.
The huge change is psychological: stop thinking of foreign students as mugs
to be overcharged to subsidise poor Britons. That has never worked in any
business and it is not going to work in this one. Rather concentrate on making
British universities as good as possible. That above all means allowing them to
charge domestic students something close to the real cost of their
education.
This is fair:the average value of an education to the recipient exceeds the
direst estimates of the fees involved. It also creates a virtuous circle.
Better-funded universities can hire more good professors and build more modern
laboratories. Britons will get a better education, and it will attract more
foreign students too—who can help pay for more.
The man with the chequebook is your student
With their famous names and skilled workers, Britain's universities are in
the same state as its motorbike-makers and banks were half a century ago. One
clung to state handouts and the idea that people had no choice: it disappeared.
The other decided to sell to the world and deregulated. For all the City of
London's recent travails, it is surely a better model for Oxford, Cambridge et
al than the likes of the BSA Triumph.
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