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The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Market Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to the brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
【重要词组】
1.lure into doing 吸引
2.Spend much time in doing sth. 花费时间做某事
3.The reason for this is simple. 原因非常简单
4.The longer you stay in the store, the more stuff you’ll buy. 顾客在店里停留的时间越长,买的越多。
5.Stuff 商品
6.according to the Food Market Institute 根据食品推广协会的调查
7.different items 不同的商品
8.The sheer volume of available choice 如此众多的选择
9.send shoppers into a state of information overload. 足以使顾客面对的信息过于繁杂
10.According to the brain-scan experiments 根据脑部扫描实验
11.decision-making 做决定
12.struggling to do 拼命去做
13.rational selection 理性的选择
14.instead 取而代之的
15.shopping emotionally 冲动购物
16.Cart 购物车里
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