New words and expressions
l affect影响(负面)
├care much about关注
├mean a lot对…意义重大
├make great difference巨大影响
├make no difference没有影响
└exert influence on施加影响
affect one’s mood情绪
My mother cares much about me.
He means a lot to me.
His arrival makes great difference to me.
l take pride in (me)为…自豪
=be proud of
I pride myself on my good taste.
l exert汉语中的施加都可用它
├exert pressure on压力
├exert influence on
└exert fascination on魔力,魅力
┌fascination奇妙的
├miraculous奇谈般的
├amazing让人惊奇的
├fantastic妙不可言的
└magic奇妙的
l maternal love母爱
No one can avoid being influenced by maternal love.
l 倒装
1. as引导让步状语从句倒装
Rich as he is, he spends a cent on charity.
Try as he does, he never seems able to do the work beautifully.
as都可译为“尽管”
2. Much as we may pride ourselves on our good taste, we are no longer free to choose thethings we want.尽管我们为自己的绝好鉴赏力感到自豪,但我们已经无法自由地选择我们所需要的东西了。
l In their efforts to persuade us to buy this or that product, they have made a close study ofhuman nature.
l 人名(男):
David被爱的人
Donald世界
Richard勇敢的人
John上帝的礼物
Alan英俊的人
Victor胜利者
Adam红色的土
George农夫
Henry贵族
Peter岩石
Francis自由
Lewis保护者
l design(具体) ┬设计
├devise(抽象) ┘
├plot to do谋划
├scheme to do密谋
└conceive构思
capture one’s attention
┌manufacturer人
└人工 工厂 制造商
l element元素(抽象)
├factor因素
├fraction小部分
└component组成成份
l ingredient配料
└放里面给他减肥,吃
┌anticipate预料
├foresee预见
├forecast预报
├predict预计
└foreknow预知
made a remarkable discovery
└取代discovered发现
l for花(钱)
I bought a house for 5,000 dollars.
for nothing免费
l rarely go wrong
└be very effective
These days = Nowadays 当前
l not only后的动词与but后动词一样时,后可省;不同则不省
He not only offers me a free car, but helps me to solve the big problem.(解决)
l sth enables sb to do sth
└使…能…
The class enables me to feel bored.(烦)
Radio and TV have enable advertisers to…
l roast(肉死它)烧的冒烟
└bake烤
┌不久
├very soon
├Before long,
├In no time
└After a while
a little later一会儿,不久
It’s not long before+句子
=before long, +句子
building of all shapes and sizes大大小小各种形状
┌Is this seat taken / occupied?
└座位有人吗?
truly colossal(正式)= really
┌various other ingredients
└other是粘合性词紧连在名词前
pride
骄傲
Much as we may pride ourselves on our good taste,
无论我们自以为眼光有多高明,
we are no longer free to choose the things we want,
我们事实上已经无法随心所欲地选购想要的东西了,
for advertising exerts a subtle influence.
因为广告对所有的人都施加着一种潜移默化的影响。
Newland Archer always prides himself on his knowledge of Italian art.
纽兰.阿切尔一向自命对意大利艺术很了解。
He prided himself on always doing the thing he had determined to do.
让他很自负的一点是,他决定了的事情就一定要做到。
taste
鉴赏力
You would be surprised at the extent of his knowledge and the sensitivenss of his taste.
他的知识之广博,鉴赏力之精细会让你感到惊讶的。
There is no accounting for tastes.
嗜好是无法解释的。
exert
施加
The consumer will exert a measure of influence over the market economy.
消费者市场经济能够产生一定程度的影响。
Bob's parents have been exerting pressure on him to give up his job.
鲍勃的父母一直向他施加压力,要他放弃现在的工作。
subtle
微妙的,难以捉摸的
Satire is a subtle art.
讽刺是含蓄的艺术。
This is an extremely subtle diplomatic problem and needs careful handling.
这是一个非常微妙的外交问题,需要小心处理。
advertiser
做广告的人
In their efforts to persuade us to buy this or that product,
广告人为了让我们买他们的商品,
advertisers have made a close study of human nature and have classified all our littleweaknesses.
对人性作了仔细研究,把人的小缺点也-分类。
This advertiser seems to have exhausted his wits.
这个广告似乎是江朗才尽了。
The advertiser split off from his partner and started a company of his own.
这个广告人和他的合伙人决裂了,自已开了个公司。
classify
分类
He classified the phenomena he observed according to the way he sensed them.
他根据感知的方式对观象进行分类。
Within a few years he had written five book,none of of which could be classified as fiction.
他在几年内写了五本书,哪一本都能算小说。
magic
有奇妙作用的。
An advertisement which begins with the magic word Free can rarely go wrong.
用“免费”这个神奇的词开头的广告大都不会失灵的。
Ma Liang the Magic Brush is one of my favourite tales.
《神笔马良》是我最喜欢的童话之一。
She has a magic touch with plants--there is a green kingdom on her balcony.
她种花的本领非常奇妙---她的阳台上有一个绿色的王国。
sample
精品
These days,advertisers not only offer free samples,but free cars,free houses,and free trips roundthe world as well.
现在,广告不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
The shopping mall is giving away free samples of this new brand fo cooking oil.
商场正在免费分发这种新品食用油的样品。
The nurse took a samples of my blood.
拟士抽取了我的血液样本。
devise
设计,想出
They devised hundreds of competitions which will enable us to win huge sums of money.
他们设计数以百计的竞赛,提供巨额奖金。
This system was devised because gold was no longer sufficient to finance balance-of-paymentdeficits.
这套办法之所以创立,是由于黄金已不足民融通国际收支中的逆差。
Many may have to rely more heavily on the short-term stores of energy
人类将不得不更多地依赖于能源的短期储备,
and perhaps also devise new storage methods to supplement those of nature.
或许还得想出新的储备方法来补充自然资源。
capture
吸引,赢得
Radio and television have made it possible for advertisers
广播、电视使广告商得以用这种方法
to capture the attention of millions of people in this way.
吸引成千上万人的注意力。
The company captures a large share of the market.
公司接得了很大一部分市场份额。
The moon was formed elsewhere in the solar system
月球在太阳系别的地方形成,
and was later captured by the earth's gravitational fiels.
然后被地球的引力场俘获。
manufacturer
生产厂家,制造商
During a radio programme,a company of biscuit manufacturers
有一次,在电台的节目里,
once asked listeners to bake biscuits and send them to their factory.
一个饼干公司请听众自已烘制饼干送到他们的工厂去。
I always read customer mail,so I'm well aware that most people write to the manufacturer onlywhen there is a problem.
我一向都读顾客的来信,所以我很知道大多数人只有在有问题时才给厂家写信。
The air-conditioner did not work,so we sent it back to the manufacturer.
空调坏了,我们把它送回生产厂家了。
wheelbarrow
独轮手推车
One lady brought in a biscuit on a wheelbarrow.
一位女士用于推手运来一个饼干。
The gardener put the withered flowers in his wheelbarrow.
园丁把枯了的花放在手推车里。
Roger hid the stolen statue in a wheelbarrow and came back for it in the midnight.
罗杰把偷来的雕像藏在手推车里,半夜来取。
boot
行李箱
A little later,a man came along with a biscuit which occupied the whole boot of his car.
不一会儿,一个男子也带来一个大饼干,那饼干把汽车的行李箱挤得满满的。
Among other problems,the Cardinal was too small and had no boot.
除了别的问题,卡她那太小了,又没有行李箱。
I found a little cat sleeping in the boot of my car.
我发现一只小猫在我的行李箱里醋睡。
ingredient
配料
It had been baked by a college student who had used over 1,000 pounds of fat,
它是由一个大学生烘制的,用去1,000 多磅面粉,800磅食糖,
and 400 pounds of various other ingredients.
200 磅动物脂肪及400 磅其他各种原料。
Flour and honey are the most important ingredients.
面粉和蜂蜜是最重要的配料。
Inspiration and perspiration are the ingredients of success.
灵感和汗水是成功的要素。
crane
起重机
It was so heavy that a crane had to be used to remove it from the lorry.
饼干分量太重了,用了一台起重机才把它从卡车上卸下。
Cranes have come into their present widespread use, only since the introduction of steamengines.
直到19世纪发明了蒸汽机之后,起重机才得以广泛应用。
The band hired a crane to lift the piano into the theatre.
乐队组用上台起重机把钢琴搬进剧场。
anticipate
预期,预料
The manufacturers had to pay more money than they had anticipated,
饼干公司不得支付比他们的预计多得多的钱,
for they bought the biscuit from the student for $24,000.
因为买下那学生烘制的饼干他们花了24,000 美元。
The football players anticipated nothing but friendly congratulations and a substantialcheque.
足球运动员们期待着友好的祝贺和一张数目可观的支票。
In business you've got to anticipate how your competitors will act.
做生意,必须事先估计你的对手会如何行动。
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