试说明SWOT分析法的原理及应用。 SWOT分析法的原理就是在通过企业的外部财务环境和内部财务条件进行调查的基础上，对有关因素进行归纳分析，评价企业外部的财务机会与威胁、企业内部的财务优势与劣势，并将它们在两两组合为四种适于采用不同综合财务战略选择的象限，从而为财务战略的选择提供参考方案。 SWOT分析主要应用在帮助企业准确定位与企业的内部资源与外部环境相匹配的企业财务战略乃至企业总体战略。以SONY公司为例： Try to explain the principles and application of SWOT analysis. Fundamentals SWOT analysis is to be investigated by an external financial environment and internal corporate financial conditions on the relevant factors inductive analysis, evaluation of enterprise financial external opportunities and threats, internal financial strengths and weaknesses, and they in combinations of two adapted into four different quadrants consolidated financial strategic choice to provide the reference scheme selection for financial strategy. SWOT analysis is mainly applied in the accurate positioning to help enterprises and enterprise internal resources and external environment to match the corporate financial strategy as well as the overall corporate strategy. In SONY company, for example: 内部财务优势Internal financial advantage Sony's product quality assurance Strong technological innovation capability Product design aesthetics Enterprise has a long history, strong comprehensive strength Large-scale enterprises, strong manufacturing capabilities, advanced equipment Extensive distribution channels 内部财务劣势Internal financial disadvantage Product price is relatively high The laptop battery and digital camera quality problems caused by the negative effects More powerful competitors, mobile phones and other products lack differentiation 外部财务机会External Financial Opportunity Electronics market economic globalization Demand for high-end electronic products tend Technology is developing rapidly throughout the electronics industry US, Japan to upgrade political cooperation Mergers and acquisitions and strategic alliances Improvement of people's aesthetic requirements 外部财务威胁External Financial Threat The global financial crisis, the slow economic recovery Involved in a number of industries are relatively strong competitors Electronics industry more counterfeit products Diaoyu Islands dispute affect China market As technology continues to upgrade, replace the product may occur Electronics price war 本文来源：https://www.wddqw.com/doc/2ff66a68ae1ffc4ffe4733687e21af45b307fe83.html