III. Risk and Return风险与收益 What is the risk profile 风险预测 of your company? How much overall risk is there in this firm? Where is this risk coming from (market, firm, industry or currency)? How is the risk profile 风险预测 changing? What return would you have earned investing in this company s stock? Would you have under or out performed the market? How much of the performance can be attributed to management? How risky is this company s equity? 普通股What is its cost of equity? How risky is this company s debt? What is its cost of debt? What is this company s current cost of capital? IV. Measuring Investment Returns Is there a typical project for this firm? If yes, what does it look like in terms of life (long term or short term), investment needs and cash flow patterns? How good are the projects that the company has on its books currently? Are the projects in the future likely to look like the projects in the past? Why or why not? 本文来源：https://www.wddqw.com/doc/359d5e1410a6f524ccbf8586.html