贵州民族手工艺旅游商品设计构思探析
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贵州民族手工艺旅游商品设计构思探析 张祥一;张晓松;冀同敏 【期刊名称】《怀化学院学报》 【年(卷),期】2016(035)010 【摘 要】尽管贵州民族手工艺旅游商品在产业化发展过程中取得了一定的成效，但也存在商品同质化高，无创新设计；设计不符合现代审美思维，实用性低；制作周期长、产品质量参差不齐三大问题，且这些问题难以用传统设计思维来解决。亟需以市场需求为导向，对民族手工艺旅游商品进行层级及目标接受人群定位、风格定位、设计主题与符号应用定位、元素符号重组与可视化应用定位，将（1）坚持传统特色，深挖文化内涵；（2）结合市场，紧扣需求；（3）保质保量，打造精品；（4）传统时尚融合，实用观赏兼顾；（5）注重"标准化"概念五大基本要点融会贯通，形成有别于传统设计思维的新五点设计构思，以此破解贵州民族手工艺旅游商品产业化发展过程中的问题。%Although Guizhou has achieved certain success in promoting its ethnic handicrafts tourist commodities in the process of industrialization development, there are such problems as high product homogeneity, no innovation in design, being far away from the modern aesthetic thinking and with low utility; long production cycles and uneven products.At the same time, it is difficult to use traditional design thinking to solve these problems.The author holds that much should be done in identifying market demand and doing the corresponding positioning analysis: The level and the goal crowd positioning, style positioning, design theme and symbol application positioning, reconstruction and elements restructuring and visualization application positioning should also be taken into consideration.Based on these positioning, we should adhere to the traditional characteristics and dig the cultural connotation, combine closely with the market demand, keep the quality and quantity, create the high quality goods, connect tradition with fashion, practicability with ornamental value, pay attention to“standard” concept, achieve mastery and form“New-five-point” design concept that is different from that of the traditional design thinking to solve the problems in the process of promoting Guizhou's ethnic handicrafts tourist commodities. 【总页数】4页(P17-20) 【作 者】张祥一;张晓松;冀同敏 【作者单位】贵州师范大学 地理与环境科学学院，贵州贵阳550001;贵州师范大学 国际旅游文化学院，贵州贵阳550001;云南大学民族学与社会学学院，云南昆明650000 【正文语种】中 文 【中图分类】C953 【相关文献】 1.基于贵州民族手工艺构建室内设计专业特色课程体系 [J], 何琳 2.探析贵州民族特色旅游商品的包装设计 [J], 龙庆华 3.贵州民族手工艺旅游商品品牌建设与产业化发展研究 [J], 张娟;张晓松 4.民族手工艺在当代设计中的探析——以傣族为例 [J], 张瑷麟 5.基于地域文化的贵州旅游商品包装设计探析 [J], 聂森 因版权原因，仅展示原文概要，查看原文内容请购买 本文来源：https://www.wddqw.com/doc/3de609bd132de2bd960590c69ec3d5bbfc0ada75.html