CREATIVE BRIEF 创意简报 Client（客户）: Brand（品牌）: Date（日期）: Brand Definition（品牌定义）: Marketing Problem Definition (行销问题) Role And Aim Of Advertising (广告的角色和意图) Competition scope(竞争范畴) Target Segment and its current situation (目标对象及其现状) Impact of advertising you want ( 期望广告对消费者有何影响 ) Adverting information and brand proposition（广告信息或品牌主张） Critical Support (重要支持) Necessary information (必要事项) Advertising Tone（广告格调） Background Information Concerned (相关背景资料) 本文来源：https://www.wddqw.com/doc/3f2d906a640e52ea551810a6f524ccbff121cab0.html