霸象文化 - Rachael Townsend 6783 East Shore Street ◆ Rockford, IL 60987 216.322.9978 ◆ rachaeltownsendk@hotmail.com EXPERIENCE WUNDERMAN, ACCOUNT EXECUTIVE – BURGER KING, CHICAGO, IL, JULY 2006—present ● Manage six creative/production projects and an annual budget of $4MM ● Oversaw complete menu board revamp test across 115 stores in four markets nationwide ◆Wrote creative brief resulting in three separate concepts tested among 600 consumers in focus group ◆Led production of 75 POS elements with a budget in excess of $1MM ● Spearheaded all aspects of 15 tests, spanning feasibility tests, ops tests, and ultimate national rollout ● Worked closely with more than a dozen key cross-functional Burger King clients across product categories including breakfast, desserts, burgers, salads, chicken, and fish ● Partnered with promotional teams at the NFL, AOL, Sprint, FOX TV, and Nickelodeon, launching integrated in-store programs in 7,900 restaurants ● Lead creative development and production on 5—10 national projects monthly with up to 50 POS pieces each ● Worked with internal event marketing team to launch new Chicken Baguette sampling program DRAFT, ASSISTANT AE – BUEGER KING, CHICAGO, IL, February 2006 — JULY 2006 ● Helped develop, produce, and launch several new POS projects rolled out nationwide ● Prepared comprehensive competitive analysis tracking all promotional activity for QSR companies including McDonald’s, Wendy’s and Subway ● Developed artwork for dozens of coupon books requested by franchisees across the country EDUCATION INDIANA UNIVERSITY – Bloomington, IN, 2006 ● B.A. in Psychology; Criminal Justice Minor; Business Concentration ● Overall GPA 3.3/4.0 ● Dean’s List Fall 2004 ITALIAN STUDIES INSTITUTE/DRAKE UNIVERSITY – FLORENCE, Italy, Spring 2004 ● Studied communications and Italian culture 本文来源：https://www.wddqw.com/doc/c1dc664411661ed9ad51f01dc281e53a59025135.html