国家开放大学英语边学边练谈谈你知道的热点营销案例,并说说它有 In accordance with the standards of the United States,Brazil,in the breakfast cereal breakfast foods and other foods tremendous business opportunities.Brazil,about 150 million population,age distribution,showing that breakfast cereal consumption has enormous potential because of the population 20 years of age accounted for 48 percent of the total population.In addition,Brazil's per capital income enough so that people can enjoy the convenience of eating breakfast cereal foods.In assessing the market,Kellogg Company(Kellogg)also noted a remarkable advantage:little or no direct competitors. Unfortunately,the lack of competition is due to the Brazilians are not accustomed to American-style breakfast.Therefore,the Kellogg Company and its advertising agency J.Walter Thompson Company(J.Walter Thompson)faced by marketing the most important task is to how to change the breakfast habits of Brazilians. Kellogg decided in Brazil is very popular TV series"Novel as"in spots.Advertising picture is a little boy eating with relish to back out from the packaging bag of cereal.Shows excellent taste in products at the same time,the advertisement will be located in a food product rather than as part of breakfast.As a result of market response,the ad film was quickly removed them. Analysis of the Brazilian culture,show that Brazilians strong family values and deep-rooted concept of male chauvinism.Therefore,in the subsequent design of the ad program will focus on the performance of his cereal bowl and add milk into the family breakfast scene.Compared with the first advertisement,the more successful advertising programs,an increase of cereal sales,Kellogg had 99.5 percent share of the market share.However,it is still not satisfactory in terms of sales volume,the per capital use of breakfast cereals less than an ounce. Kellogg has been accustomed to these challenges.It has spent 20 years in Mexico to cultivate a substantial breakfast market size,(in Japan and France have spent 6 years).Kellogg is now also targeting the Indian market has great potential.Although sales in India but was a mere two million U.S.dollars,but very optimistic about its prospects.In addition to the traditional breakfast of corn flakes,it also 本文来源：https://www.wddqw.com/doc/57b140d0bbf67c1cfad6195f312b3169a451eac2.html