2013年最新版电子商务英语课程翻译unit1
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Unit1 getting to know e-business Text B Classification of e-business 电子商务的分类 A common classification of e-business is by the nature of the transactions or the 1relationship among participants . The following types of e-business are commonly distinguished . 电子商务常见的分类是根据交易的性质或参与者之间的关系。以下类型的电子商务通常是有区别的。 Business -to-business (b2b) . All of the participants in b2b are either businesses or other organizations . For example, several of Dell’s and Marks & Spencer’s applications involve b2b with their suppliers . Today, over 85 percent of EC volume is b2b . 企业对企业的电子商务。所有的参与者在b2b企业或其他组织。例如,戴尔和玛莎百货的一些应用包括b2b和他们的供应商。今天,超过85%的电子商务交易量是b2b。 Business-to-Consumer(B2C). Business-to-consumer(B2C) includes retail transactions of products or services from business to individual shoppers. The typical shopper at dell online or at Amazon.com is a consumer or customer. This type is also called e-tailing. 企业对消费者(B2C)。企业对消费者(B2C)包括零售交易产品或服务从商业到个人消费者。典型的购物者在戴尔在线或Amazon.com是一个消费者或客户。这种类型也称为电子零售。 Business-to-business-to-consumer(B2B2C). In b2b2c,a business provides some product or service to a client business . The client business maintains its 1 N.分类，分级，类别 own customers. One example is wholesaler-to-retailer-to-consumer merchandising,such as airlines or travel units that provide travel services ,such as airline tickets and hotel rooms,to business partners,such as travel agencies,who then sell the services to customers. Another example is Godiva 2which sells chocolates directly to business customers . Those business then give the chocolates as gifts to employees or to other business. B2b2c电子商务3。在b2b2c,业务提供了一些产品或服务客户业务。客户业务维护自己的客户。批发商对零售商对消费者的销售方式，就是一个例子,如航空公司或旅游单位,提供旅游服务,机票和酒店等业务合作伙伴,如旅行社,然后向客户出售服务。另一个例子是高迪瓦巧克力公司直接向企业客户销售巧克力。这些业务然后把巧克力作为礼物给员工或其他业务。 Consumer-to-business(c2b). The c2b category includes individuals who use the internet to sell products or services to organizations and individuals who seek sellers to bid on products or services. Priceline . com is a well-known organizer of c2b transactions. 消费者对企业的电子商务。c2b类别包括那些利用互联网销售产品或服务的组织和个人寻求卖家投标产品或服务。Priceline.com是一个著名的组织者c2b事务。 Peer-to-peer applications . Peer-to-peer technology can be use in c2c ,b2b and b2c,this technology enables networked peer computers to share data files and processing with each other directly . For example ,in a c2c peer application,people can exchange (swap) music ,videos,software and other digitizable goods electronically. P2P应用。P2P技术可以使用在C2C，商对商和商对客，这项技术使网络对等计算机之间共享数据文件和处理直接与对方。例如，在一个C2C的对等应用，人们可以交换（交换）的音乐，视频，软件和其他可数字化商品电子。 23 高迪瓦巧克力公司。 第一个B指广义的卖方；第二个B指交易平台，即提供卖方与买方的联系平台，同时提供优质的附加服务；C。，即消费者 Mobile commerce . Electronic business transactions conducted in full or in part in a wireless environment are referred to as mobile commerce,or m-commerce. For example , people can use internet-enabled cell phones to do their banking or order a book from Amazon.com . Many m-commerce applications involve mobile devices. Some people define m-commerce as those transactions conducted when people are away from their home or office ; such transactions can be done both on wireless or wireline systems.4 移动商务。电子商务交易进行全部或部分在无线环境中被称为移动商务,或移动商务。例如,人们可以使用手机上网来做他们的银行或者从亚马逊商城订购一本书。许多移动商务应用程序涉及到移动设备。有些人移动商务定义为这些交易进行当人们离开他们的家庭或办公室,这样的交易可以在无线或有线系统完成。 Intrabusiness EC . The intrabusiness EC category includes all internal organizational activities that involve the exchange of goods,services or information among various units and individuals in that organization. Activities can range from selling corporate products to one’s employees to online training and collaborative design efforts. intrabusiness EC5。该intrabusiness EC类包括了所有内部组织的活动，包括交换的货物，服务或信息的各单位和个人在组织中。活动的范围可以从企业产品销售的员工网上培训和协同设计的努力。 Business-to-Employees(B2E). The B2E category is a subset of the intrabusiness category in which the organization delivers services,information or products to individual employees,as maybelline is doing . A major category of employees is mobile employees, such as field representatives. EC support to such employees is called B2ME (business-to-mobile employees). 企业对员工（B2E）。B2E范畴的企业内部类别的组织提供服务的一个子集，员工个人信息或产品，如美宝莲做。员工的一大类是移动的员工，如现场代表。EC支持这样的员工称为b2me（企业对员工的电子商务）。 Collaborative commerce. When individuals or groups communicate online, they may be engaged in a collaborative commerce. 协同商务。当个体或群体的在线交流，他们可以从事协同商务。 45 wireline systems：有线系统。 intrabusiness EC：企业内部电子商务 本文来源：https://www.wddqw.com/doc/81a3ca97f61fb7360b4c65c3.html