新概念英语第二册重点句子:新概念英语第三册重点句子及解析Lesson26

【课文】

　　No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

　　Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word free can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.

　　During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.

　　【课文翻译】

　　没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。

　　做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。之声、电视使做广告的人可以用这种手段吸引成百万人的注意力。

　　有一次，在之声播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的的饼干。这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，重达 500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达 713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及 400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。

　　【生词和短语】

　　influence n. 影响

　　pride n. 骄傲

　　taste n. 鉴赏力

　　exert v. 施加

　　subtle adj. 微妙的

　　advertiser n. 广告人

　　classify v. 分类

　　magic adj. 有奇妙作用的

　　sample n. 样品

　　devise v. 设计，想出

　　capture v. 吸引

　　manufacturer n. 制造商

　　wheelbarrow n. 独轮手推车

　　boot n. 行李箱

　　ingredient n. 配料

　　cranen n. 起重机，鹤

　　anticipate v. 预期

　　【知识点】

　　词汇

　　【taste】

　　例句：

　　1. It appeared that he had a taste for music.

　　看来他对音乐还有一定的鉴赏力。

　　2. My Heart Goes On is to my taste.

　　《我心依旧》很合我的品味。

　　【exert】

　　英英：put to use

　　例句：

　　1. He likes to exert his authority.

　　他喜欢行使自己的权力。

　　2. If you exert all your strength you can move that rock.

　　如果你把所有的劲都使出来，你就能移动那块石头了。

　　3. It will inevitably exert widespread and far-reaching impact on Chinese and global economies in the new century.

　　它必将对新世纪的中国经济和世界经济产生广泛和深远的影响。

　　【subtle】

　　例句：

　　1. Jimmy was a subtle worker in gold and silver.

　　吉米是一个技艺精湛的金银匠。

　　2. Short of such radicalism, we must approach the task in a more subtle manner.

　　缺乏这样的激进做法，我们就必须以比较微妙的方式来解决问题。

　　【devise】

　　英英：come up with (an idea, plan, explanation, theory, or principle) after a mental effort

　　例句：

　　1. We must devise a scheme for earning money during the vacation.

　　我们必须想出在假期中赚钱的计画。

　　2. And researchers are vying with one another to be the first to devise an effective vaccine.

　　研究人员相互竞争，他们都想成为研制出有效疫苗的第一人。

　　3. He also set up a "food studio", where cooks devise new recipes in response to local trends.

　　他还给厨师们设立了“食品工作室”，旨在发明新配方来响应当地流行趋势。

　　【capture】

　　英英： attract; cause to be enamored

　　例句：

　　1. We convert him, we capture his inner mind, we reshape him.

　　我们要改造他，争取他的内心，使他脱胎换骨。

　　2. Your hypnotic eyes will capture the hearts of those who interest you.

　　你迷人的眼神能俘获那些你感兴趣的人的心。

　　3. His literary talent captured large quantities of audience, making him the missionary of name when he was 20.

　　他以自己文才俘获了大批的听众，也使他在20岁时就成了一名闻名的传教士。

　　搭配

　　【exert a influence on】

　　【human nature】

　　【get something for nothing】

　　【go wrong】

　　【capture the attention】

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