Report on Preference of Mobile Phone in Undergraduates The aim of this report is to show the current situation about preference of mobile phone in undergraduates。 Findings It was found that most undergraduates preferred to i phone. As undergraduates， i phone was too expensive for them to afford. However，the property of i phone was very nice actually， even if the price of it was very high, there were still more and more students wanted to choose it。 The other famous mobile phone was Samsung。 Compared with i phone, the type of Samsung was more multitudinous， and the price depended on the type of Samsung。 The choice of Samsung was numerous and the design of Samsung was very fashion, so Samsung was also popular in undergradutes. About home—made mobile phone ，more coednas would choose Oppo. The property of the home-made mobile phone was not very satisfactory， but because of its low price, there were still some students who were from low income family would choose it。 Conclusions It was felt that oversea mobile phone was more popular because of its nice property and design, while home-made mobile phone was chose by low income students because of its appropriate price。 Recommendations It is suggested that our companies should aim to improve the technology in mading mobile phone。 A high—quality mobile phone with low price will be more popular in the marketing distinctly. June Hu Zhou Teachers College, November 2014 本文来源：https://www.wddqw.com/doc/52cb89c0588102d276a20029bd64783e08127df1.html