会展项目管理(2学分) 课程编号：B2105001 责任教师：施谊，杨顺勇 课程目标：培养会展专业学生系统地学习运用项目管理的一般原理和方法，结合会展项目的特点，掌握会展项目的全过程管理的理论和方法，并用于指导会展项目的实践管理。 课程内容：如何灵活地运用项目管理的方法和技术，有效地进行会展项目资源的管理，是会展项目管理课程的主要研究对象。本课程旨在使学生能够学会在会展项目的管理中灵活地运用项目管理的方法和技术，科学合理地进行会展项目资源的优化配置。本课程的具体内容是：会展项目管理的过程和方法；会展项目识别与启动；会展项目组织管理；会展项目计划管理；会展项目实施和控制；会展项目财务管理；会展项目合同管理、会展项目危机管理；会展项目评估等。通过本课程的学习，学生应重点掌握会展项目全过程管理的程序、原则、方法和技巧，难点是把项目管理的理论和方法灵活运用到会展项目的实践管理中，提高解决实际问题的能力。 先修课程：会展概论 Exhibition Project Management （2 credits） Course code: B2105001 The responsibility of teachers：ShiYi , YangShunYong Objectives: To train Exhibition students to systematically study the use of the general principles of project management and methods, combined with the characteristics of the project and Exhibition, Conference and Exhibition to master the entire process of project management theory and methods, and guidance for the exhibition project management practice. Content: It explores how to use project management methods and techniques for effective resource management projects and Exhibition, Conference and Exhibition is a major project management courses for the study. This course aims to enable students to learn the Convention and Exhibition project management flexibility in the use of project management methods and techniques, scientific and rational manner and Exhibition Project optimal distribution of resources. The specific content of this course is: Exhibition of the project management processes and methods; exhibition starts with the identification of projects; Convention and Exhibition Project Management; exhibition project management; and control the implementation of the Convention and Exhibition Project; exhibition project financial management; Contract Management Conference and Exhibition, Conference and Exhibition Project crisis Management; exhibition project evaluation and so on. Through this course of study, students should master the exhibition focus on the entire process of project management procedures, principles, methods and techniques, it is difficult to project management theory and methods of flexibility in the use of the Convention and Exhibition project management practice to improve the ability to solve practical problems. Pre-Course: An Introduction to the Convention and Exhibition 本文来源：https://www.wddqw.com/doc/fc45f9f2ba0d4a7302763aaa.html