The Advertising Game (No.33) Teaching aims: 1. To learn about the development of advertisement. 2. To help to draw more attention to public ads and sense of social responsibility. 3. To get students to design a fly sheet. Teaching Importance: 1. To learn about the development of advertisement. 2. To help to draw more attention to public ads and sense of social responsibility. 3. To get students to design a fly sheet. Teaching Difficulties: 1. To get the students to design a fly sheet. 2. To make clear to the students the contents and the structure of the text. Teaching Procedures: Step Ⅰ Leading-in 1. Greetings. 2. Talk about fly sheet---- one kind of advertisement. 3. Question: where have you seen ads? Step Ⅱ Before reading 1. Look at the ads pictures and try to guess what it is advertising. 1 2. Try to classify the pictures according to the questions below: ① Which one or two is completely different from others? ② Which one is the simplest? ③ Which one has a spokesman? ④ Which one gives you a feeling of happiness? ⑤ Which one is a bit humorous? 3. Pair work: Talk with your partner to decide a possible order of these pictures based on their attractiveness. Step Ⅲ Reading 1. Read the text and then try to match pictures just now we have seen with each paragraph. 2. Fill in the blanks with words in the text: The classic ads The classic ad gives information about finding some products. It is just the①____ of a company, maybe including a general location. You may know what the company sell, where they are located and the ②____ ____. In situations full of④______, ads need to attract and hold the attention of the public by using attractive pictures or the words of experts. A lot of money has to be spent. People are used to seeing high standards of visual design due to ⑤______ _______.Modern ads must combine the highest standards of design with ideas⑥______ to the products to make them more ⑦________. However attractive the idea is, people clearly know the main ⑧______of an ad is to make them buy their product. Therefore , some top advertisers use ⑨_______and new and unusual ideas to surprise people and create something new. The③_________ attractive ads. The ads combing the design ideas with the products The top ads. 2 The public ads which⑩There are also some ads aiming to make○11 _______to society. These ads have helped to increase○12____ _____ which has made our society a better place for everyone. ______society. 1 name ○2 brand names ○3 visually ○4 competition Answer○5 ads boom ○6 linked ○7 attractive ○8 purpose ○9 humor ○10 benefit ○11 contributions ○12 public knowledge ○3. Use one sentence to summarize the text. This text is mainly about the ________ of advertisement. 4. Choose the correct structure illustration for the text. Step IV Practice Work in groups of four to design a fly sheet about saving water (If time limited, let students do this as their homework.) Step V Homework 1. Give out the fly sheet you designed to the students in our school. 2. Exercise 5 on page 27. 3 本文来源：https://www.wddqw.com/doc/18a58321ecf9aef8941ea76e58fafab069dc44e8.html