本期主题【名人广告效应】
The basic function of advertisements is to conveyinformation. If you want to tell somebody something,you have to stimulate his interest and attention.This is the truth in interpersonal communicationand mass communication. Only by drawingaudiences'attention can an advertisement convince them to believe a certain idea. Thanks tothe popularity of celebrities, advertisements endorsed by celebrities can easily draw people'sattention away from complex environment, thus making the products and theadvertisements be the focus of the public. Because of the celebrities, an originally unknownbrand will immediately be taken seriously and stand out among a clutter of information, andthe popularity of the product will be enhanced in a short time.
参考翻译:
广告的基本功能即传达信息。如果想告诉某人某件事,你必须引起他的兴趣和注意,这是人际交往、大众传播(masscommunication)中的一个真理。将观众的注意力吸引过来,广告才能实现说服他们相信某个观点的功能。因为名人的知名度,名人广告能轻松地把观众的注意力杂乱的环境中吸引过来,让产品和广告成为大众关注的中心。本来大家并不了解的一个品牌,因为名人的关系随即受到 重视,在繁杂的信息中脱颖而出,快速提升产品的知名度。
正在阅读:
初三抒情哲理散文:孤城——少年_100字12-04
2018年广东广州高级会计师报名入口开通04-25
2017下半年上海教师资格证面试报名系统【已开通】03-21
2023年重庆第二师范学院考核招聘事业单位工作人员40名(12月31日17点截止报名)06-02
2021年浙江衢州高中段学校招生计划出炉07-24